RUH unfolds as a gentle reverie. It traces the ghostly beauty of vintage florals and brings them to life with renewed sensitivity. Rooted in nostalgia yet shaped by new rhythms, the collection celebrates the poetry of blooms—how they age, how they evolve, and how they hold within them stories of generations.

Intricate embroideries draw from archival botanical sketches and heirloom motifs. Pastel tones—mauve, powder rose, mint, antique ivory—capture the faded elegance of pressed flowers cherished between the pages of old books. Silhouettes echo the softened structure of garments passed down through time, reinterpreted with contemporary fluidity and ease.

Every detail is crafted with intention. Threadwork, textures, and embellishments flow gently across surfaces, transforming textiles into living canvases. The interplay of handcraft and modern tailoring brings florals into a new dimension—delicate yet daring, nostalgic yet distinctly present.

RUH is anchored in the idea that craft holds memory. Traditional techniques are revived with a lightness suited for today, merging heritage with modern minimalism. The silhouettes drift between romantic softness and quiet sophistication, reflecting the evolving identity of the modern woman—rooted in grace, but unafraid to reimagine tradition.